So this isn’t strictly a blogging tip, but I don’t have a “reading tips” or “email tips” category on my blog, so I’m makin’ do with what I got.
See, I’m actually not a big fan of author newsletters because they clutter up my inbox. It’s why, until recently, I was signed up for very few, just those of my favorite authors. But it’s difficult to keep up with new books in series when you don’t sign up for newsletters because you have to actively go check for new books every so often. I wanted to be able to sign up for more newsletters without feeling overwhelmed about my inbox, and this solution was born! With filters, you can send certain emails straight to their own folder and keep them entirely out of your main inbox. Obviously this can be used for anything you want to organize in your email, but I’ll be talking about newsletters since that’s what I’m using it for.
This is actually a really simple thing and you can find a million other how-to pages for creating filters in Gmail, but it wasn’t something I hadn’t even thought to do until recently, and I figured other people might also simply not have thought of it and could therefore find this post helpful.
Create a New Label
First you need a label for the newsletters that will function like a folder.
1) Bring down the drop down on the left side by clicking “More.”
2) Click “Create new label.”
3) A pop-up will open asking you to name your label. Choose a name (I used “Newsletters”), and click “Create.”
4) You new label will now show up on the left side under the “Drafts” folder.
Add Filters Using Email Addresses
There are numerous different ways to create filters. You can use keywords or ask Gmail to filter other emails that are similar to one that you specify. The most specific and foolproof way of doing things is by inputting specific email addresses, so here’s how to do that.
1) Start by going into one of the newsletter emails and copying the email address it was sent from. (I don’t have an image for it, but it’s right at the top next to the name of the sender.)
2) Find the little gear-looking button on the upper right side and click that.
3) Click “Settings.”
4) Click “Filters and Blocked Addresses.”
5) Click “Create a new filter.”
6) Paste the email address into the “From” field
7) Click “Create filter with this search.”
8) Check off the box for “Skip the Inbox (Archive it)” and the box for “Apply the Label:” and choose your Newsletters label.
9) You can also click “Also apply filter to 1 matching conversation” if you want to move any past emails into your new label.
10) Click “Create Filter.”
That’s it! You have to do that for each individual author, but, once you do it once and understand how to do it, it only takes 60 seconds, if even that, to do each one.
A tip to make it go faster if you’re doing a whole bunch in one sitting: Open your Gmail in two different internet tabs, one with your inbox to access the emails, one with the “Settings –> Filters and Blocked Addresses” page. That way you can just keep adding new filters without having to open up the settings page over and over.
Or, if that’s overwhelming, just wait for a new email to come in and move that author’s emails to the label then. Then you only have to do this a few times a week or less, depending on how many newsletters you’re signed up for, until they’re all in the correct label.
There are other ways to add filters, but they didn’t work very well for me for this particular purpose, but you can experiment with them if you want. I’m happy sticking to this one though since it works :-)